If you want to incorporate SEO correctly you
shouldn't only focus on the on-page content but also on technical aspects. A
lot of people still have plenty of technical SEO issues, a study found.
A suggested practice it to conduct SEO audits of
the technical side of your website. You need to be sure that search engines are
able to see every index of your webpage. It is impossible to stress the
importance of conducting these tests and having a good strategy to make sure
your website is appearing on search engines.
Here is exactly why technical SEO is so
important. This is how to be sure that your web page's technical SEO aspects
are running efficiently.
Why Should I Put Effort into Technical SEO?
If you are doing complicated SEO configuration,
you should always contact a professional.
Search engines are not perfect: even though they
are very good at crawling and saving information, it is up to website owners to
create a situation that allows these search engines to do their job. If you do
not meet these standards your website will not be included in search engine
results.
No matter how good your content is, if you do not
have good SEO no one will see it. Messing up your SEO can lead to loss of funds
and we all know that's bad for business.
When you are creating your webpages, these three
things should be kept in mind above all else:
- Performance
- Crawlability
- Indexation
You should also check your site's waterfall using
one of a variety of tools available online.
Aside from your site's waterfall, there are other
metrics you should be tracking like:
- First Byte
- First Meaningful Paint
- First Paint
- First Interactive
- Page Load
- DOM Content Load
- Interactive
There are programs available for purchase by the
website owner to speed up your pages for you. Programs such as these are
certainly possibilities for the website owner.
You should build your website with responsiveness
in mind above all else. This is called responsive design and by using it to make
the user's experience better, you are increasing the chance at seeing return traffic. If your web page is slow and unresponsive, your users may hit the back
button before viewing any content.
Google may choose to not spend as much time
indexing your website if your site has too many URLs with low hit rates. You
should avoid having blank event calendars that extend to the distant future and
duplicate content. In the Google Search Console, you can monitor your site's
coverage report and crawling stats to make sure you don't have any of these
issues.